Creating a business plan is like creating a new recipe. You need the right ingredients, a dash of creativity, and the ability to adapt to unexpected tastes. While the basics of a business plan remain consistent, adding a pinch of uniqueness can elevate your plan from ordinary to extraordinary. In this blog, we will explore unconventional strategies that can help you craft an airtight business plan that stands out in the crowded world of business.

1. Start with a Story

Every business has a story behind its launch. Instead of diving straight into market analysis and financial projections, begin your business plan with a compelling narrative. Share your personal journey, the “Eureka!” moment, or the problem you are enthusiastic about solving. This approach not only engages readers but also connects them emotionally to your vision.

2. Embrace the SWOT Analysis

Most business plans include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but here is the twist: use a visual matrix. Create a quadrant with four sections and populate each with concise, visual representations of your SWOT factors. This graphical approach makes it easier for stakeholders to grasp your plan’s key insights at a glance.

3. Incorporate User Stories

If your business is creating a product or service, share user stories or personas to illustrate the problems you are solving. Describe hypothetical individuals who represent your target audience and outline how your solution addresses their pain points. Humanising your plan can make it more relatable and compelling.

4. Define ‘Anti-Goals’

While goals are essential, defining ‘anti-goals’ can be equally powerful. Anti-goals are the things you consciously decide not to pursue. This demonstrates focus and strategic thinking. For example, if you are operating a health food business, an anti-goal might be to avoid expanding into the fast-food market.

5. Mind the ‘Three Envelopes’ Rule

In the world of comedy, there is a classic joke about a new CEO receiving three envelopes from their predecessor, each labelled ‘Open in Case of Emergency.’ The punchline? The envelopes contain increasingly vague advice. You can adapt this idea to your business plan by including a section titled ‘In Case of Emergency.’ Outline contingency plans for various scenarios to demonstrate your preparedness.

6. Highlight your limitations

Traditionally, business plans focus on presenting solutions. However, outlining the problems and challenges your business will not solve can be equally enlightening. This demonstrates your understanding of market boundaries and helps you avoid overreaching.

7. Incorporate a ‘Day in the Life’.

Paint a vivid picture of a typical day in the life of your business. Take the reader through the daily routines, interactions, and challenges your team faces. This narrative approach offers a practical view of your business’s operations and helps stakeholders visualise its inner workings.

8. Include a ‘Reality Check’.

Acknowledge the risks and uncertainties your business faces openly. Create a section titled ‘Reality Check’ where you discuss potential pitfalls, market threats, and competitive challenges. Transparency about these issues demonstrates your awareness and your commitment to addressing them proactively.

9. Interactive Financial Projections

Instead of presenting static financial data, consider using interactive projections. Create a dynamic model that allows readers to adjust key variables and see how it impacts your financial outlook. This not only engages your audience but also helps them understand the financial drivers of your business.

10. The ‘No-Plan’ Plan

Sometimes, the best plan is not to have a plan. In this section, discuss how your business embraces adaptability. Share stories of times when your team pivoted, scrapped initial plans, and found success through agility. This highlights your ability to navigate uncertainty and change course when needed.


Writing a business plan does not have to be a mundane task. By incorporating unconventional strategies like storytelling, user personas, visual matrices, and anti-goals, you can create a plan that not only impresses stakeholders but also reflects your business’s unique personality and approach. Remember, a standout business plan is not just a document; it is a testament to your creativity, strategic thinking, and commitment to success.